I design to improve people's lives through experiences. The experiences they have interacting with your products.
Design can be creative direction, user experience, front end development, product, art, etc. Whatever you’re calling it, it should be a net positive for those that it touches. Not only the end users, but the creators, project managers, CEOs, and call center reps. They've all got to live with this new "thing," and you can't discount or ignore any of their experiences with it.
I can help you design those experiences.