Baltimore Sports & Life and I teamed up to create a very Baltimore-centric site design. We worked in state and city flags, along with a skyline and various other Chesapeake Bay related flourishes. Once we had the city more than represented, I wanted to make sure that reading the site would be as easy as possible, since it is very community based with not just blogging, but heavily used message boards as well.

While the blue crab logo didn’t end up being used, it was a great starting point on coming up with a clean serif based logotype.