Hardly Square designed and implemented a winning social media strategy with the Rubbermaid Commercial Products (RCP) Smart Blog. RCP’s blog has been a great way to connect with customers, announce new produce launches, and simply provide a human face to RCP’s image. It grants their customers a voice and allows them to interact directly with the bloggers. This solution also utilizes a Content Management System (CMS) that allows the administrator to easily update the blog on his/her own.