Hardly Square drafted an information architecture schematic organizing their site in the most effective manner. We then designed the navigation interface to coincide with the IA. Viewers now have all the categories and subcategories at their finger tips without a single click. We also optimized the site with Search Engine Optimization (SEO) techniques. We setup an effective link architecture so search engines can easily determine important pages. We also created a layout that Google spiders can easily catalog along with selecting the proper keywords to drive the appropriate traffic.