The University of Wisconsin needed a website designed for their health services department’s new non-profit training website PreventionSpeaks.org. I worked with them to hone a user experience and friendly design that would be usable by a base audience that spanned a huge range of familiarity with websites.

To get started though, I made a logo that could be multipurpose (as illustrated by the large speech bubble in the footer of the site) and hinted at a certain classic 80′s video game (with the thought that the site would have some game-ification worked into the user experience). Then came up with a color scheme that helped to represent the different sections of the site.